3 Ways to Build Up Trust on Your New Website
Whatever your business is, it’s likely that you have a website to allow people to find out more information via the Internet. Having an online presence of some sort is pretty much a given in this day and age, so I will assume that you already have a website.
The next step is to ensure that you give off the right impression to look legitimate and trustworthy. I’m going to highlight a few things that you can do in order to help project a positive presence from your website.
1. Get ranked on the search engines.
Even since before “to Google” became a verb in the Oxford Dictionary, the general public has relied on search engines to find information easily. Using a neutral tool such as Google has become almost a reflex action when wanting to find out more on any given subject.
As a result, it is vital to appear as high up as you can on search engines. Not only will it bring in more leads and improve awareness, but users subconsciously place greater trust in a site that has a high ranking. Need help with your search engine performance? Please feel free to contact us
2. Have a good, clean design.
As much as it may hurt to admit it, people like pretty, good looking things. This applies to website design too, so put the effort into making sure that your website has a design that makes it look trustworthy.
Avoid having too many intrusive ads and don’t clutter the space on the site. Employ a professional designer to work with a usability expert, and try to strike a good balance between aesthetics and practicality. Use a simple navigation system and try to remove distractions that may prevent users from completing their tasks.
It doesn’t matter how nice your site looks – if it’s unusable, it’s just plain useless.
Need help with your website design? Please feel free to contact us.
3. Build up your social network presence.
People trust other people, so it is worth putting some effort into making sure that your site has a decent following on social networks. It would then be a good idea to flaunt your social prowess on your site somewhere, as that will allow visitors to see straight away just how many people believe in the same thing. They’re willing to put their own names alongside your website, so that is as good a signal as it gets.
These 3 ideas are just starting blocks to boosting your website’s perceived reputation. None of this will happen overnight, either, so do be aware that you’re going to need to put in some hard graft into making this happen, but once it does, I’m sure that you will reap the benefits.
