PayPal Website Payments Standard vs Website Payments Pro
Discover the differences between Website Payments Standard and Website Payments Pro and select the right product for your business needs. Choose between the two gateway option and find out how to increase your sales simply by adding a PayPal button.
April 4th, 2011
TREE ® goes LIVE!
After a long and challenging process, we have finally launched the brand new website of our dedicated client; TREE. TREE are the first eco-chic furniture boutique in Hong Kong established by Nicole Wakley in February 2005. All of TREE’s signature pieces are inspired by Nicole’s philosophy of creating a clean, relaxed and re-energizing living space – think strong, simple, contemporary lines, a unique style and impeccable craftsmanship.
April 2nd, 2011
The Hong Kong International Literary Festival
Art Direction, Programme Book, Advertising Artworks & Banners. The Hong Kong International Literary Festival is one of Asia’s premier literature festival celebrating everything the written word has to offer. Every March, they host events with famous writers from around the world; who come to Hong Kong to discuss their work with their audience of readers and writers, from across the Asia-Pacific.
When this company was first born in 1999, PMCA originally started out as an acronym for: Planning – Management – Consultants – Associates. But over the years, it seems that they have really become something special, and something more than what those four words bring to the table.
Their vision is to be recognized as the first choice in premier corporate interior design!
PMCA’s clients count on their dependability, their passion, and their integrity to provide innovative corporate interior design solutions that are tailored specifically for each of their needs.
Designing logos is just like any other type of design work, to be professional you’ll need to pay attention to details. Even a great idea can be ruined by not thinking about simple things, the following tips will help you to keep your concepts safe.
Work with vectors
This probably sounds obvious to most designers out there, but it isn’t to everybody so I repeat it as often as I can to avoid receiving those damn jpeg logos. Vector formats are the ones that will allow the most variations for your logo.
Don’t use more than 2 fonts
There is many nice fonts out there and we would all love to use as many as we can. Unfortunately using too many fonts will most of the time result in a loss of coherence. Using two different fonts can be good to create a contrast, catching the eye.
Keep it readable
If people can’t read your logo, it’s useless to have one. This sounds like dumb advice again, but it’s easy to get caught in creating letters or distorting a font until it becomes unreadable. Always stay aware of that when working on your logo.
Your logo should resize well at any size, whether it’s huge on a truck or tiny on a badge.
Adapt it for dark backgrounds
So you’ve got a wonderful looking dark logo, but now your client want to get it on his black car. It’s usually not too hard to adapt it, but you’ll look more professional if you already got that case figured out.
Make sure it works well in black and white
I have a very simple technique for that: I work every logo in black and white before adding any colour. This way choices are made judging by the shapes and you are not distracted by anything else. It makes it much easier to know that your logo will work well in shades of grey afterwards.
Don’t include photos in your logo
Well… this one goes along with the first tip. First, photos are not vectors. Photos also don’t scale, have no branding value and are hard to adapt for any use.
Look at it upside-down
This is a tip I got from my teachers in graphic design school, looking at your logo (or any printed design really) will get the meaning out of the way and give you a new look at the design’s balance and white spaces. Try it!
Don’t follow trends
It’s often hard to escape trends, especially if you’re passionated and love to look at inspiring logos on design sites. Your logo has to work on the long run, so try to avoid the web 1.0 swoosh or the web 2.0 reflection.
Get specific feedback
Asking people’s opinion is worthless if you don’t know what informations you want to get, so when getting feedback, try asking specific questions (eg. does your logo expresses the industry of the company?).