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How Important is Colour in a Logo Design?... Very! |

How Important is Colour in a Logo Design?... Very!

2 Nov 2015

How Important is Colour in a Logo Design?... Very!

Your company logo is most probably the first thing your customers will think of, when it comes to identifying your brand.

Research suggests that the colour(s) of your logo, as well as the design, have a massive influence on your customers’ opinions of your company and brand. Simply put, your logo is the face of your company and it’s imperative that you ensure your customers’ first impressions of your company is a good and memorable one. After all, that’s the ultimate goal of a logo, to be memorable.

Bevil Conway, a neuroscientist from Harvard University, has conducted research into the neural machinery behind colour and he believes the science behind color processing to be very powerful and completely underexploited.

“Knowing that humans might … be hardwired for certain hues could be a gateway into understanding the neural properties of emotion,” he told Co.Design.

Evidently, it is extremely important to understand your customers’ connections to certain colours when creating your logo as the effect of colour on people’s emotions far reaching. So choose wisely.