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All companies want more business.

The single best way of getting more business is, in our opinion, refreshing your website.

When you update your graphic design, professionally written content, and technical infrastructure, you properly sell your company and services to every single digital visitor, and keeps your internal operations efficient.

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If you meet these requirements, you’re ready to leave your employer to start out on your own

There simply hasn’t been a better time in history than now to start your own business.

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It goes without saying: a beautiful, informative website for your business is simply a must.

Websites are a blend of customer service, marketing, and sales, all in one.  Your front-line sales rep, creating a great first impression, explaining your company to potential customers, and drawing in new business.

Investing in a customised, personalised business website is simply an indispensable investment.  Today, we will explain why.

 

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Google’s recent restructuring, and subsequent rebrand, into Alphabet is what good rebranding is all about: get the whole internet talking.

A good rebrand gives new energy to the public’s perception of your business.  A new look, a new edge, to keep your customers excited and attract new customers’ attention.

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Online word of mouth marketing has increased in popularity over the years, so it has become an important area for marketers to look at. One important point to raise it keeping your brand advocates satisfied.

According to a report from statistics giant Nielsen, 53% of social media users follow some form of brands and seek to engage with them. That means more than half of the users on social networks feel that they have some sort of connection with brands. The numbers are mind boggling, with Nielsen telling us a large portion users turn to social media during many phases of purchasing cycle, particularly when researching.

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Whatever your business is, it’s likely that you have a website to allow people to find out more information via the Internet. Having an online presence of some sort is pretty much a given in this day and age, so I will assume that you already have a website.

The next step is to ensure that you give off the right impression to look legitimate and trustworthy. I’m going to highlight a few things that you can do in order to help project a positive presence from your website.

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How Has Google’s ‘Mobilegeddon’ Impacted Mobile Traffic?
April 21 is a day that lived in infamy (or glory) for many websites, as Google started ranking sites with mobile-responsive design higher in its algorithm. Some companies are already seeing boosts in traffic, but slowly.
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Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results.  It is one of the most important aspects to consider when planning your website design.  Here’s a quick video on what SEO actually is.

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Your company logo is most probably the first thing your customers will think of, when it comes to identifying your brand.

Research suggests that the colour(s) of your logo, as well as the design, have a massive influence on your customers’ opinions of your company and brand.  Simply put, your logo is the face of your company and it’s imperative that you ensure your customers’ first impressions of your company is a good and memorable one.  After all, that’s the ultimate goal of a logo, to be memorable.

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Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.  Watch the video for a fuller explanation of RWD.

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